Gochawon Co., Ltd.

Company Profile

Get Started with the Right Oral Care - Right Change, a Different Future
Re:Brush is a premium Oral Care brand developed based one the nature of medical oral care to help build the right lifetime habit by a CEO with a dental background and 40 dentists.
Re:Brush was not created just to sell oral care products. Re:Brush promotes building the right habit from fixing the bad habit of the past to inform the present condition and build good habits for future.
Our mission focuses on making a better future through good habits.

To take care of your mouth for the rest of your life, just like your skin - Innovative and Essential: Premium Product and Service
During my career as a dentist, the question I got the most often was “why isn’t my oral health getting better even though I brush my teeth regularly?” In fact, statistics show that the frequency of tooth brushing increased in the last 5 years. Ironically, however, the number of patients with periodontal diseases increased by 57 percent. Looking into it closely, one can see that many people are unaware of the product and tooth brushing technique that are just right for them. With this seemingly mundane problem, Re:Brush was born.
Re:Brush suggests your own oral type through Korea’s first c, developed by a group of professional dentists. and delivers customized products and content. Re:Brush promotes customers to build a smart oral care habit in a pleasant and fun way.

Premium Differentiation of Re:Brush
Brand every step of the customer experience with a premium strategy that includes products, managed services, technology, and professionals, rather than just a premium for appearance and expensive status.

Olive Young Opened 1 Month - No.1 in Sales and No.1 in Popular Brand
As the very first oral care brand that launched at all Olive Young stores, Re:Brush Concentrated Mouthwash was selected as the Trending Product of the Year by Olive Young. It was ranked No. 1 in terms of sales in the oral care category in one month. (January 6, 2023). It had also become the No.1 in popular brand in six months.

Celebrities & Influencers - Who Loves Re:Brush
Re:Brush is going viral and rapidly growing by 1000%.
It is beloved by hot influencers including Leo J, a Youtuber with a million subscribers; and Ji-yeon of Tiara, the K-pop girl band Lee Ji-hye, Lady Jane, and Kim Sook, celebrities;
Alice Funk, a trendsetter; Won-ji, Chomad, a Travel YouTuber; Magic Park, a dentist.

Company History

January, 2023 Launched simultaneously in 1,100 Olive Young stores. Selected as a Trending Product of the Year.
February, 2023 a ministerial award at the Ministry of SMEs and Startups
October, 2022 Selected as an official seremonial product by Korean Dental Association
August, 2022 Ranked No. 1 in the oral care category of Naver Shopping Live in 2022
December, 2022 Selected as an official seremonial product by Korea Conformity Laboratories
June, 2021 Awarded the Grand Prize at the 7th Bio Korea
December, 2021 Won an Excellence Award at the 9th-Term KIBO Venture Camp
September, 2020 Rebrush Launced
June, 2020 Won an Excellent Award as an innovative product from Hi Seoul Award

Factory / Branch Office

Gochawon Co., Ltd. (https://rebrush.co.kr)

  • The person in charge

    SEONGJOON KO
  • Telephone

    82-7080655129
  • Fax

    -
  • Address

    6 Jong-ro, Jongno-gu, Seoul (03187)
Business Type Manufacturer
Main Product rebrush clove concentrated mouthwash,
Established 2020-04-17
Total Annual Revenue 1~2 billion (KRW)
Total Employees 5~10 people